Open enrollment provides a fantastic opportunity for organizations to combat turnover—by proving
they have gone above and beyond to support their employees with top-tier benefits offerings.
Statistics reaffirm that open enrollment is the right time to demonstrate support for employees and educate them about their benefits.
Employees are interested in flexible benefit offerings, such as wellness benefits, bonuses and emergency savings accounts. They are also looking for better and more timely guidance on how to utilize their offerings.
Fortunately, employers can leverage open enrollment to showcase their benefits packages and the value they provide to employees and their families, which can help retain and attract employees. Especially this year, the earlier employers can start their open enrollment processes, the better the participation and employee retention potential.
- Review benefits packages to ensure they include competitive offerings that employees want and have come to expect as a
result of the pandemic. - Develop a comprehensive communication strategy to help employees understand their options and encourage participation.
- Showcase benefits changes and updates so employees know what to expect, especially if they’re on the fence about leaving
the organization for better compensation and benefits. - Communicate about open enrollment early and often. Start letting employees know now what they can expect.
- Share benefits information over an extended period, using a multichannel communication approach. To ensure everyone
has access to information, share updates across a variety of mediums, such as digital signage, posters, direct messages,
emails and home mailings.
Contact us to learn more about competitive benefits offerings and tips for a successful open enrollment season.
